Understanding the Category of Chipotle: A Deep Dive into the Fast-Casual Restaurant Industry
Chipotle Mexican Grill, commonly known as Chipotle, has become a household name in the fast food industry. Founded in 1993 by Steve Ells, the brand has grown exponentially, with over 2,000 locations across the United States, United Kingdom, Canada, Germany, and France. But what exactly is Chipotle categorized as? To answer this question, we need … Read more